Origin Story

Thanks so much for stopping by my blog! I'm starting from a natural place, the beginning! FEATURE was founded to help artists, creators and makers so they can grow their online business. I consider myself a creator and you can see some of my work across this site. I work in fiber art to create upcycled decor using second hand materials and found objects. I love creating my work and sharing it in person but, if I'm being honest, I did not excel at marketing my own hand-made products online. The unfortunate truth is that if you want to share your art and even profit from it, you need to approach it as a business and convey to the potential buyer that there is value in your work.

Though I choose to create fiber art, my education is in fine art film photography. I previously had little interest in the digital process so I held off buying a digital camera. In order to post my products online I originally took photos on my phone as many well-intentioned articles recommend. As expected, the quality was not the best and the photos attracted little attention. After attending my first art fair in the winter of 2019 I was pleasantly surprised by my sales! I realized that if you have a low quality image it is difficult for online viewers to perceive the value of your product. 

Since 2020 left little hope for bustling art fair seasons, I dove into marketing research with the goal of improving my ecommerce skills. During this time, I had the opportunity to work with a local Tucson art and gifts company, RetroTrek. They traditionally relied heavily on art fairs and local shop traffic. I shared my research findings with them and invested in an appropriate camera and studio setup. While I photographed their entire inventory, they worked to improve their SEO and listing strategies on Etsy and saw a boost in sales, a trend which still continues! Seeing the impact these changes made on one platform led them to revamping their own website.

Working with RetroTrek made me realize that I want to help more talented people. In my hometown alone, I see an important art scene and I know how much work goes into creating and how rewarding that work can be. This should be the focus of the artist, working on their craft, the joy of the process. Since 2020 is still showing little signs of forgiveness, many makers may need to rely more on sales online. In order to do this, you want to be able to market your work properly so you get a reasonable price for all of your efforts. I look forward to the opportunity to work with some of you when you are ready to grow your business. Now that you know the origin of FEATURE, I hope it inspires you to pursue doing what you love and to spend more time enjoying your process!